“Becoming minoritarian is a never-ending process. It is an escape from the sameness of the majority.” Gilles Deleuze, A Thousand Plateaus According to Deleuze, on the road to singularity, one needs to escape from the axiomatic model of the majority. Users can observe the woman walking with the heads falling onto her constantly, but the woman moves away from them with the shake of her head.

Open this link on a mobile device to try the IG effect.

Date: July, 2019